Academic Catalog

Business Administration, Management and Marketing Concentration (B.A.S.)

The Bachelor of Applied Science in Business Administration with a concentration in Management and Marketing (BASBA MM) gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service, and other business environments.

Milestone Course

These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion.

Career Planning

During the fourth semester of the AAS degree, students interested in the BAS should apply for admission to the Bachelor's program. See your advisor for assistance.

Capstone Course

The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing for the world of work.

Electives

Business Electives:

  • Lower division electives may be chosen from courses with the following prefixes: ACCT, BTEC, ECON, ENT, GBUS, MGMT, MKTG, or CMS 117 INTRO TO SOCIAL MEDIA MGMT, CMS 217 ADVANCED SOCIAL MEDIA MGMT, CMS 230 FUND OF STRATEGIC COMM.
  • Upper division business electives may be chosen from courses numbered above 300 and with the prefixes: ACCT, ECON, ENT, GBUS, MGMT, MKTG or STEM 420 PROJECT MANAGEMENT.
  • Upper level Management electives include all courses numbered above 300 with the prefix MGMT.
  • Upper level Marketing electives include all courses numbered above 300 with the prefix MKTG or CMS 317 SOCIAL MEDIA CAMPAIGNS, CMS 360 DIGITAL IMAGING, CMS 410 GRAPHIC DESIGN, CMS 425 VIDEO PRODUCTION, CMS 439 STRATEGIC COMM CAMPAIGN MGMT.

Students should average 15 credit hours per semester, or 30 per year, to graduate on time.

Total Degree Credits: 121