Analysis of the flow of goods and services from the producer to the consumer. Includes target marketing and segmentation, analysis of market research and marketing information systems to provide data for decision making regarding the 4 Ps: Production, Promotion, Pricing and Placement/Distribution. (3 lecture)

(1-6 lecture)

(3 lecture)

Introduces the cultural, psychological and behavioral factors that influence consumer motivation and values in the marketing process. Examines consumer decision-making processes and environmental influences on these processes as well as how to use this information to develop, implement and evaluate effective marketing strategies. (3 lecture)

An analysis of the principles and practices businesses adopt as part of their promotional mix options including advertising using traditional media, media selection and implementation, and sales promotions. Students will analyze and practice using social media and online advertising options. (3 lecture)

A study of the structure and function of retailing; the special demands on the business person who elects to work in business at the retailing level. (3 lecture)

An examination of the process of marketing to business, institutional and governmental entities, with a focus on business buyers and the development of appropriate marketing strategies for goods and services. (3 lecture)

An intensive study of the role of purchasing and materials management in a firm's ability to achieve its goal of providing high quality raw materials and supplies while containing costs. Covers terminology and techniques used by purchasing and materials management personnel as well as legal and ethical issues of purchasing. (3 lecture)

A study of the policies, procedures, and problems encountered by the business manager in establishing and maintaining an effective distribution system. Students in this course also discuss the historical development of the transportation system in the United States and the present regulatory environment. (3 lecture)

Prerequisite: Junior status and consent of the Division Chair (1-6 lecture)

Advanced study of various aspects of marketing. Topics will be chosen each time course is offered by the instructor and will be geared to students' needs and interest and faculty interest. Credit will vary from two to four hours depending upon the nature of the topic to be studied.

Research in selected areas of marketing under the direction of a faculty member. Prerequisite: Consent of the Academic Dean. (1-6 lecture)

An introduction to research methods with emphasis on compilation, analysis, and interpretation of data used in the planning and control of marketing operations. (3 lecture)

An applied course in Marketing Management wherein students deal with specialized marketing problems including marketing functions and policies. Case studies cover product lines, brands, pricing policies, promotional techniques, and related problem areas in marketing. (3 lecture)

An investigation of the functions and activities of sales managers. Topics include recruiting, organizing, training, compensating, leading, motivating and managing the sales force. (3 lecture)

Intensive study of the federal contract administration process in the area of procurement and purchasing. Explores the total process needed to ensure a fair and comprehensive environment for suppliers to place bids on purchasing packages offered by the Federal Government. Covers the full range of topics on federal contract procedures from initiation of need to contract administration completion, from both the federal government and the commercial view point. (3 lecture)

Special Topics in Marketing (1-6 lecture)