Analysis of the flow of goods and services from the producer to the consumer. Includes target marketing and segmentation, analysis of market research and marketing information systems to provide data for decision making regarding the 4 Ps: Production, Promotion, Pricing and Placement/Distribution. Includes international marketing, business ethics and social responsibility, and marketing management overview.

Cooperative work experience placements must be approved by the academic division.

Introduces cultural, psychological and behavioral factors influencing consumers in marketing. Examines consumer decision-making processes and environmental influences on these processes and how the information is used for effective marketing strategies.

An analysis of the principles and practices businesses adopt as part of their promotional mix options including advertising using social media, media selection and implementation, and sales promotion. Students will analyze and practice using social media and online advertising options. All forms of promotional communications will be explored from the perspective of the consumer, business and macro-environment.

A comprehensive analysis of retailing enterprises in all business arenas. Students will learn the role retail stores play in the economy and review all issues related to managing a retail business from the site selection, HR, IT, customer relationship management, in-store merchandising, visual merchandising and design, buying and pricing strategies, and financial analysis related to retailing.

An intensive study of the role of purchasing and materials management in a firm's ability to achieve its goal of providing high quality raw materials and supplies while containing costs. Covers terminology and techniques used by purchasing and materials management personnel as well as legal and ethical issues of purchasing.

A study of the policies, procedures, and problems encountered by the business manager in establishing and maintaining an effective distribution system. Students in this course also discuss the historical development of the transportation system in the United States and the present regulatory environment.

Cooperative work experience placements must be approved by the academic division.

Advanced study of various aspects of marketing. Topics will be chosen each time course is offered by the instructor and will be geared to students' needs and interest and faculty interest. Credit will vary from two to four hours depending upon the nature of the topic to be studied.

Research in selected areas of marketing under the direction of a faculty member. Prerequisite: Consent of the Academic Dean.

An introduction to research methods which will emphasize the collection, analysis and interpretation of data that will guide marketing managers toward making effective decisions for planning and controlling the activities of business and service organizations.

An applied course in Marketing Management wherein students deal with specialized marketing problems including marketing functions and policies. Case studies cover product lines, brands, pricing policies, promotional techniques, and related problem areas in marketing.

Intensive study of the federal contract administration process in the area of procurement and purchasing. Explores the total process needed to ensure a fair and comprehensive environment for suppliers to place bids on purchasing packages offered by the Federal Government. Covers the full range of topics on federal contract procedures from initiation of need to contract administration completion, from both the federal government and the commercial view point.

Special Topics in Marketing