This course introduces students to the foundational principles and practices of integrated marking communications (IMC). This course explores the strategic integration of various communication tools and channels to create cohesive and effective marketing campaigns. Students will examine key concepts such as the communication process, audience analysis, branding, advertising strategies, public relations, social media marketing, content marketing and sales promotion.

Introduction to the fundamentals of covering and writing news. Reporters must acquire skills to identify a story and its essential elements, gather information efficiently, place it in a meaningful context and write concise and compelling accounts, as well as learning the basics of design and layout.

Special Topics in Integrated Marketing Communication.

Introduction to the fundamental writing and fact-gathering skills of journalism for print and electronic media.

This course introduces the fundamental principles of photography, focusing on both the technical and creative aspects of the medium. Students will learn essential camera operations, including aperture, shutter speed, ISO and exposure, while exploring composition techniques, lighting and visual storytelling. Students must provide own camera.

Special Topics in Integrated Marketing Communication.