This course introduces students to the foundational principles and practices of integrated marking communications (IMC). This course explores the strategic integration of various communication tools and channels to create cohesive and effective marketing campaigns. Students will examine key concepts such as the communication process, audience analysis, branding, advertising strategies, public relations, social media marketing, content marketing and sales promotion.

Introduction to the fundamentals of covering and writing news. Reporters must acquire skills to identify a story and its essential elements, gather information efficiently, place it in a meaningful context and write concise and compelling accounts, as well as learning the basics of design and layout.

This course acquaints students with contemporary social media issues by examining the content, theory and evolution of social media. The course emphasizes the ever-changing social media atmosphere and the mass amount of social media outlets available to businesses including the history, development and current structure of social media.

Special Topics in Integrated Marketing Communication.

Introduction to the fundamental writing and fact-gathering skills of journalism for print and electronic media.

This course engages students in social media and society issues by developing methods of analysis and critical understanding. The class will draw from a range of sources including cultural studies, media anthropology and communication theory to understand the impact of social media on today's world. Students will develop basic social media and communication skills while learning the landscape and best practices.

This course covers the essentials of news gathering and writing, beat assignment reporting, interviewing and specialized reporting. Overview of ethics and legal issues. Course focus is print journalism.

This course introduces the fundamental principles of photography, focusing on both the technical and creative aspects of the medium. Students will learn essential camera operations, including aperture, shutter speed, ISO and exposure, while exploring composition techniques, lighting and visual storytelling. Students must provide own camera.

This course provides a comprehensive introduction to the principles and practices of integrated marketing communication (IMC) with a focus on visual and collaborative elements. Students will be equipped to create visually compelling and cohesive marketing materials that align with organizational goals and messaging strategies.

The course covers video industry standards, script and storyboard formatting, and the use of production equipment and software. By combining technical expertise with creative strategies, students will gain hands-on experience in creating professional-grade video content that aligns with marketing goals and effectively communicates to target audiences.

This course focuses on the principles and techniques of writing for video and podcast production. Students will learn how to create marketing campaigns that are engaging and contain professional media content, craft compelling scripts tailored to diverse audiences and platforms.

This course introduces students to the fundamentals of multimedia reporting. Students will learn how to research, produce and deliver stories across multiple platforms. Through hands-on projects, students will create engaging multimedia content tailored to specific audiences and marketing objectives, preparing them for the dynamic demands of modern communication industries.

Special Topics in Integrated Marketing Communication.

This course explores the role of social media in business communication and marketing. Students learn the fundamentals of strategic planning, campaign management, and the execution of real-time social media initiatives. Emphasis is placed on developing effective digital content, planning and presenting campaigns, and applying oral and visual communication techniques for professional contexts.

This course introduces students to the fundamentals of event planning within the context of integrated marketing communication. Students will explore event strategy, logistics, budgeting, promotion, and audience engagement. Emphasis is placed on aligning events with brand objectives and using digital and traditional media to drive participation and visibility.

This course explores the principles and practices of modern broadcast and digital journalism. Students develop skills in scriptwriting, interviewing, voice work, and multimedia storytelling across platforms. Emphasis is placed on ethical reporting, civic journalism, audience engagement through social media and blogs, and the integration of visuals such as infographics and profiles in feature reporting.

Special topics in Integrated Marketing Communication.

This course examines the role of branded content in strategic communication across media, public, and private sectors. Students analyze successful and failed campaigns, explore ethical standards, and assess how technology and social media shape messaging. Emphasis is placed on audience engagement, message refinement, and the communicator’s civic role in addressing social issues through brand storytelling.