Academic Catalog

COMM & MEDIA STUDIES (CMS)

CMS 110  BASIC NEWSWRITING  
3 Credit Hours  
Introduces tomorrow's journalists to the fundamentals of covering and writing news. (3 lecture)
CMS 112  INTRO DIGITAL STUDIO PROD  
5 Credit Hours  
This course explores fundamental concepts and methods of studio production. It provides an overview to media editing software and equipment in a professional setting. Students explore concepts and techniques used in the digital media production industry. (3 lecture, 4 lab)
CMS 114  INTRO DIGITAL MEDIA PROCESSING  
3 Credit Hours  
This course will explore the fundamental concepts and methods of digital media processing. Students will learn best practices in the field of sound, video and visual media production. (2 lecture, 2 lab)
Prerequisite(s): CMS 112  
CMS 117  INTRO TO SOCIAL MEDIA MGMT  
3 Credit Hours  
The ever changing social media atmosphere and the mass amount of social media outlets available to businesses will be emphasized. The history, development and current structure of social media are all covered via case study. (3 lecture)
CMS 211  EMERGING TRENDS DIGITAL PROD  
2 Credit Hours  
This course will explore emerging trends in the field of audio, video and visual media production along with their applications in real-world industry settings. (1 lecture, 2 lab)
Prerequisite(s): CMS 114  
CMS 212  DIGITAL STUDIO PRODUCTION 2  
4 Credit Hours  
This course is a continuation of CMS 112. It provides in-depth applications for media editing software and equipment in a professional studio setting. Students explore concepts and techniques utilized in the digital media production industry. (2 lecture, 4 lab)
Prerequisite(s): CMS 112 and CMS 114  
CMS 214  DIGITAL MEDIA PROCESSING 2  
4 Credit Hours  
This course is a continuation of CMS 114 and will explore advanced concepts and methods of digital media processing. Students will learn best practices in the field of sound, video and visual media production software. (2 lecture, 4 lab)
Prerequisite(s): CMS 114  
CMS 215  MEDIA WRITING  
3 Credit Hours  
Students are trained to utilize professional media writing techniques. The student journalists will be responsible for the content of the WVUP Chronicle, an accompanying website, Facebook page and Twitter page. (3 lecture)
Prerequisite(s): CMS 110  
CMS 217  ADVANCED SOCIAL MEDIA MGMT  
3 Credit Hours  
Course will prepare students to analyze social media landscapes and to properly utilize social media as a sourcing tool for potential jobs and self-employment. This course will outline proper procedures for social media usage. (3 lecture)
Prerequisite(s): JOUR 117 or CMS 117  
CMS 218  NEWS REPORTING  
3 Credit Hours  
Continuation of media writing where students enhance their utilization of professional media writing techniques. The communication and media studies students in this class will be responsible for the content of the digital WVUP Chronicle and any accompanying social media. (3 lecture)
Prerequisite(s): CMS 110  
CMS 219  FUND OF BROADCAST PRODUCTION  
3 Credit Hours  
An introduction to broadcast production, focusing on development, function and artistry. It includes studio practices, procedures and demonstrations as related to broadcast applications. Hands-on production experience reinforces theoretical material. (3 lecture)
CMS 220  PHOTOGRAPHY  
3 Credit Hours  
Cameras, composition, film processing, enlarging, lighting, finishing; news photography; picture editing. (Student must provide own camera). (3 lecture)
CMS 221  BROADCAST ANNOUNCING  
3 Credit Hours  
This course is designed to give the student a broad overview of broadcast announcing procedures in a number of different broadcast situations. The student will also practice delivery of a wide range of broadcast copy. (3 lecture)
CMS 223  BROADCAST PROGRAMMING  
3 Credit Hours  
A study and practical use of broadcast equipment, announcing techniques, programming concepts, functions of a disc jockey, and researching, writing and producing a newscast. (3 lecture)
CMS 225  MEDIA DESIGN I  
1 Credit Hour  
An introduction to the design of newspapers, magazines and internet publications. (1 lab)
CMS 226  MEDIA DESIGN II  
1 Credit Hour  
A continuation of the design of newspapers, magazines and internet publications. (1 lecture)
Prerequisite(s): CMS 225 or JOUR 225  
CMS 230  FUND OF STRATEGIC COMM  
3 Credit Hours  
Course introduces students to the basics of target audiences, messages, special events and how they all fit into a cohesive program as part of the promotional mix of an organization. (3 lecture)
CMS 235  FUNDAMENTALS VIDEO PRODUCTION  
3 Credit Hours  
Teaches broadcast students digital video and audio techniques for productions, including field reports, newscasts and studio-based programs. (3 lecture)
CMS 239  BROADCAST NEWS WRITING  
3 Credit Hours  
This course will enable you as developing journalists to acquire the necessary critical thinking skills you will need to best convey broadcast messages to diverse audiences. (3 lecture)
CMS 240  MULTIMEDIA REPORTING  
3 Credit Hours  
To build upon the fundamentals of gathering, organizing, evaluating and writing objective reports/broadcasts, and to provide students with an understanding of what a career in the age of digital journalism entails. (3 lecture)
Prerequisite(s): CMS 110  
CMS 244  MULTIFORMAT DIGITAL MEDIA APPS  
4 Credit Hours  
This capstone course allows students to apply best practices and techniques learned during the digital media production program to create engaging and entertaining content in multiple formats for the ever-changing digital media industry. (1 lecture, 6 lab)
Prerequisite(s): CMS 114 and CMS 212 and CMS 214  
CMS 293  COOPERATIVE WORK EXPERIENCE  
1-9 Credit Hours  
(1-9 lecture)
CMS 297  SPECIAL TOPICS  
1-3 Credit Hours  
(1-3 lecture)
CMS 299  INDEPENDENT STUDY  
1-3 Credit Hours  
(1-3 lecture)
CMS 317  SOCIAL MEDIA CAMPAIGNS  
3 Credit Hours  
Social media campaigns engages students in actual social media by conducting original research, constructing a campaign plan, producing original materials for the campaign and tracking the campaign's success. (3 lecture)
Prerequisite(s): CMS 217  
CMS 329  SPORTS NEWS WRITING  
3 Credit Hours  
Take me out to the ballgame, but make sure I have a pencil and paper in hand. This course teaches broadcasters how to analyze and write content for covering sports events. (3 lecture)
CMS 339  REPORTING PUBLIC AFFAIRS  
3 Credit Hours  
Introduction to public affairs reporting, including coverage of local government, public schools, courts, crime and social services. Students cover anything from town government and school board meetings to trials and the police beat. (3 lecture)
CMS 349  SPORTS REPORTING  
3 Credit Hours  
Play ball - no just tell how it is played - in this course that demonstrates sports reporting, including trends and philosophies of sports writing, writing for varying styles of sports, interviewing, features, columns and legal aspects of sports reporting. (3 lecture)
CMS 359  BROADCAST REPORTING  
3 Credit Hours  
Broadcast presents a unique partnership between the reporter and the listener or viewer - as you describe the scene, the listener must imagine it. Writing for broadcast must be crisp, clear, concise and evocative all at the same time. (3 lecture)
CMS 360  DIGITAL IMAGING  
3 Credit Hours  
Methodologies and techniques for using both traditional photography and the computer in creating and manipulating digital imagery. Students will explore a variety of creative techniques for producing, editing and altering images using computers, software and digital tools. Emphasis will be on using Photoshop as a tool in the process of image creation, manipulation and enhancement for visual expression and communication. (3 lecture)
CMS 393  COOPERATIVE WORK EXPERIENCE  
1-12 Credit Hours  
(1-12 lecture)
CMS 397  SPECIAL TOPICS  
1-3 Credit Hours  
(1-3 lecture)
CMS 399  INDEPENDENT STUDY  
1-3 Credit Hours  
(1-3 lecture)
CMS 410  GRAPHIC DESIGN  
3 Credit Hours  
Creative and practical aspects of typography, layout and design; preparation of comprehensive and camera-ready layouts with use of desktop publishing. (3 lecture)
CMS 419  ADV BROADCAST PRODUCTION  
3 Credit Hours  
Students learn the theory and techniques of sophisticated broadcast production, including analog and digital multitrack recording, mixing, signal processing, live remote recording, digital editing, creative sound production and sound design. (3 lecture)
Prerequisite(s): JOUR 219 or CMS 219  
CMS 425  VIDEO PRODUCTION  
3 Credit Hours  
Video production, also known as videography, is the process of capturing video by capturing moving images and creating combinations of parts of the video in live production and post production. (3 lecture)
Prerequisite(s): CMS 235 or JOUR 235  
CMS 428  MEDIA ETHICS AND LAW  
3 Credit Hours  
How ethics and law work together to help create and maintain the media environment. Examines ethical paradigms within a legal framework, with special emphasis on morality. (3 lecture)
Prerequisite(s): PHIL 150  
CMS 437  STGC COMM WRITING/CASE STUDIES  
3 Credit Hours  
Discover how to become an effective writer in a variety of formats expected of strategic communication practitioners. This course introduces students to a study of cases and situations designed to help students develop agility in applying effective strategic communication practices. (3 lecture)
CMS 439  STRATEGIC COMM CAMPAIGN MGMT  
3 Credit Hours  
Student will conduct original research, construct a comprehensive campaign plan and produce public relations, advertising and marketing collateral material that could be used to implement their campaign; culminates with the pitching of a campaign to a client. (3 lecture)
CMS 440  COMM & MEDIA INTERNSHIP  
3 Credit Hours  
Designed to provide each student with the opportunity to use classroom knowledge in a practical/real-world setting with the support of both a faculty advisor and a professional in communications.